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Archive for April 2011

Wedding Video “Lingo”

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So have you ever wondered what all the “mumbo jumbo” means in many wedding videographer’s marketing material. You can find terms like, Cinematic, Photojournalistic, and Documentary styles plastered in videography advertising materials including, wedding planning websites, videography websites and flyers that are found at bridal shows. Well, you only get married once, so you may never come across these terms again. However, I will seek to describe some of the terminology here which may help to clear up some of the confusion so that you understand and know what to expect.  So what does it all mean? Lets take a look at some of the more common terms that are found in the wedding video industry.

Common styles range from “journalistic” to “cinematic”.

Video Journalistic style 
typically described as a documentary of the event. Segments are edited as they occur to preserve continuity. This style of editing will produce a polished documentation of the day as it unfolds. Also can be referred to as Documentary Style. Some advertise “photojournalistic style” It is now usually understood to refer only to still images, but in some cases the term also refers to video used in broadcast journalism.
the term is defined as making a movie or film. Within the wedding videography industry it has taken on the following meaning: It is captured and edited for the dramatic effect and mood. It is usually presented with a particular style and “wow” effect that may not be present in a “mere documentary” of the event. It is characterized by, altered lighting, close-ups of specific body parts such as an eyelid or lips, fades and trucking camera movements to name a few.
a video that relies on sound bites recorded pre, during or in post, usually from the bride and groom. These sound bites are then added to the audio track for dramatic effect and to push the story of the day forward.
Short Form Wedding 
a video of the day that has been edited to fit within a time frame that is no less than 15 minutes and no longer than 50 minutes. Some videographers consider anything under 60 minutes to be short form, but according to the entry form for the WEVA Creative Excellence Awards it can not exceed 50 minutes.
a catch-all term for styles that do not fit with above. Traditional tends to look more like a family shot video; it can be edited, but usually lightly. Everything is edited in a linear progression and usually in its entirety. These videos tend to be 2 to 3 hours, and even longer, in length.

Wedding videographers are not limited to using just one of these styles; different amounts of styles can be found in every video.

Wedding videography, like other fields has come a very long way in a short period of time. Today, we can do with a $3500 what a $20,000 camera could do just 10 years ago. The great wildcard in videography is the experience of the videographer. As high quality cameras, editing equipment and storage become more affordable you will see many more “vidoegraphers” in the marketplace. Some good, some not so good. In order to navigate the waters and help you understand what to look for please see my blog entitled “How to select a great wedding videographer.”

Some of the info above from the Wikipedia article Wedding videography.


Written by jandjdigitalmedia

April 7, 2011 at 3:37 am

Your Wedding Video Online

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Did you know that it is now possible for your wedding videographer to upload your wedding video to you tube or to Vimeo? These are just two of the more popular video hosting platforms.  With a subscription to Vimeo, you can now upload up to 5gb of video to their site per week for you and your family to see? YouTube is also allowing members to upload High Definition video to their website for free. Brides can upload the video to one of these video hosting platforms. Once you have completed the upload, you can then send a link to your family and friends in order for them to view the video. Obviously, this eliminates the need for burning multiple DVDs and either traveling or sending the DVDs in the mail. Have you ever wondered how some video’s get 100s and sometimes thousands of hits. One viewer tells five people those five people tell five other people and so on. Pretty soon you have a video that has “gone viral.” Take your video viral!!!!! Ask your wedding videographer about posting your wedding video online.

Written by jandjdigitalmedia

April 5, 2011 at 2:18 am

Tips for a Successful Wedding Video

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There are some tasks that the bride and groom can do to help set the conditions for a better wedding video. Because video is more detailed than photography, there are certain things that you and your future spouse can do to ensure a better video

1. Voice your concern to your wedding advisor if there are limitations that restrict your videographer from getting good shots during the ceremony. Often, churches and other wedding ceremony venues have restrictions that are not very conducive for the videographer and in that case, the photographer also, during the ceremony. Most advisors will not grant your videographer “carte blanche,” which usually is not appropriate anyway in most venues. However, I have seen times when a tactful conversation takes place with the advisor the day before the ceremony, usually at the rehearsal or at the time that you reserve your venue, they may grant a little more flexibility for your videographer. Obviously, tact and professionalism go a long way in those conversations with the advisor. After all, you have paid, in most cases for the venue and for the videographer. Why not, at least make the attempt to help set the conditions for a better wedding video and pictures. Some of the important elements of the wedding ceremony may be able to be re-created after the wedding ceremony, such as the exchange of wedding rings, candle lighting and “The Kiss.” Remember, “speak now, or forever hold your peace.”

2. Never let the groom turn off the cordless microphone. This has only happened to me once, and I was able to recover using back up sound recording device. Usually the videographer will have the groom miked with a cordless microphone. In some cases the groom may find it a little more convenient to turn off the mic while having a personal conversation before the ceremony with a groomsman or when he needs to go to the restroom. All understandable reasons, however it does create some issues with the videographer when he is making those final sound checks before the wedding. It is tough trying to communicate with the groom just minutes before the ceremony. To help with this I will put the best man of the wedding in charge of making sure, in addition to having the ring, the groom’s microphone is on before the ceremony starts.

3. Usually, the photographer runs the show during the photo-session. Sometimes photographers will object to having the wedding videographer record the photo-session. The concern for the wedding photographer is that with today’s technology, your videographer may be able to capture equal or higher quality photos either with the video camera in still mode or by doing a “frame grab” from the video. Then, he may offer to sell those photos to the couple or even give those photos to the couple. I certainly do not agree with doing this, but this is the concern that photographers have and the concern is certainly valid. After all, in my opinion, it is unethical to do this. The reason that I like to record the photo session is to create a montage of sorts at the very end of the DVD and set it to music for my clients.

Though there are a number of things that you can do your self to make your wedding video a little better, chief among them are, hire a professional videographer with experience in recording weddings.

I earned a Bachelor’s Degree in Television Productions and have over 15 years of wedding videography experience. I still get excited and passionate about each wedding that I do. 

For free consultation, whether you use J and J Digital Media or not, please call us or email us.

678-310-8278 or cell 678-156-1351/email.

Written by jandjdigitalmedia

April 1, 2011 at 6:05 pm